Comparative Market Analysis · Historic Downtown St. Augustine

174 Avenida Menendez

St. Augustine, FL 32084
Prepared Exclusively For
Charles Mobus
Location
Historic Bayfront
Comps Analyzed
6 Properties
Market Radius
1-Mile Historic Core
Byron Garber  ·  MaxRev  ·  (904) 392-6739  ·  Serving all of Northeast Florida
174 Avenida Menendez · St. Augustine, FL 32084

The Property

174 Avenida Menendez — main view
4
Bedrooms
4 Full / 1 Half
Bathrooms
3,105
Sq Ft
1891
Year Built
$2,750,000
List Price
Bayfront / Intracoastal Views Historic Downtown St. Augustine Moroccan Revival Architecture 2020 Full Restoration Bridge of Lions & Lighthouse Views Second-Floor Lanai Garage + Guest Studio HP-1 Historic Preservation Zoning Walk / Bike to Downtown
Bayfront Home from the Guilded Age of St. Augustine, FL. Historic, Stunning, Magical... Just a few ways to describe this amazing residence in downtown St. Augustine. Pristine, 2020 restored, and polished. This home is like no other. Built in the late 1800s, this unique Moroccan styled masterpiece invokes quality and elegance rarely found. Overlooking the Intracoastal Waterway and St. Augustine Lighthouse, this Historic home embodies a timeless feel and peaceful charm. Sit on the second floor lanai to watch the boats go through the Historic Downtown Bridge of Lions. Ride your bike or walk to downtown from this Historic home. This property has a garage and second floor guest room/studio with waterfront views. In main house, most rooms have water views.
174 Avenida Menendez

Property History

A look at what makes this address historically significant — and what the record of ownership reveals about long-term value.

February 2026 · List Price (Off Market)
$2,750,000
Listed Feb 3, delisted Feb 11 — currently off market. MLS #260591. +150% from 2020 sale.
November 2020 · Sale
$1,100,000
Sold to Dungan (Deed Book 5110, Page 356). Followed a failed 2020 listing that asked $1.295M–$1.59M before selling below 2017 price — classic market softening + pricing overshoot. 2020 full restoration completed by new owners.
July 2017 · Sale
$1,200,000
Sold to Whetstone (Deed Book 4412, Page 932). +500% from the 2011 distressed sale — reflects restored market confidence and continued bayfront demand.
November 2011 · Sale
$200,000
Oldest recorded sale — almost certainly a distressed or estate transaction well below market value. Provides the baseline for the extraordinary long-term appreciation at this address.
Avenida Menendez — Street History

Avenida Menendez is named for Pedro Menéndez de Avilés, the Spanish conquistador who founded St. Augustine on September 8, 1565 — making it the oldest continuously occupied European settlement in the United States, predating Jamestown by 42 years and Plymouth Rock by 55 years. The street was originally a pathway of crushed shell and sand running parallel to Matanzas Bay during the First Spanish Period, later named "Bay Street" by the British in the 1770s — a name it held for nearly two centuries. In the 1880s, Henry M. Flagler transformed St. Augustine into a Gilded Age resort destination, and the bayfront promenade became the city's most fashionable address. A 1957–1959 widening project modernized the street, and in 1962 it was officially renamed Avenida Menendez — the name it carries today as one of the most recognized addresses in Florida's oldest city.

Property Age & Construction

Built 1891 — Moroccan Revival / Gilded Age Victorian, a rare example of the exotic Moorish-influenced style popularized in St. Augustine during the Flagler era (see also: Flagler College / Ponce de León Hotel, 1888; Lightner Museum / Alcazar Hotel, 1888 — both within 0.6 miles). Zoning: HP-1 — Historic Preservation District 1, the most restrictive and prestigious historic designation in St. Augustine. Exterior alterations visible from the street require a Certificate of Appropriateness (COA) from the Historic Architectural Review Board (HARB). This protects the neighborhood from incompatible development, preserving property character and long-term value. 2020 full restoration completed; condition described as "pristine and polished."

Price Appreciation at This Address
+1,275%
Total Gain · 2011 → 2026 Ask
$2,550,000
Dollar Appreciation
16.5%
CAGR · From 2020 Sale
Market Evidence

Comparable Sales

6 properties within the Historic Downtown core — selected for proximity, water access, and similarity to subject.

6
Comps Analyzed
Historic Downtown core
$1,976,333
Avg Price
All 6 comps
$590
Avg $/Sq Ft
All 6 comps
333
Avg Days on Market
5 comps with DOM data
71 Marine St Water View
71 Marine St
St. Augustine, FL  ·  Sold Apr 2025
$2,150,000
Sale Price
3,267
Sq Ft
$658/sf
Price/Sq Ft
Photo not available
Water View
57 Marine St
St. Augustine, FL  ·  Sold Apr 2025
$2,600,000
Sale Price
4,484
Sq Ft
$580/sf
Price/Sq Ft
Photo not available
Water View
53 Marine St
St. Augustine, FL  ·  Off Market  ·  (2019 sale — stale)
$1,133,000
Sale Price
3,670
Sq Ft
$309/sf
Price/Sq Ft
178 Avenida Menendez Same Street
178 Avenida Menendez
St. Augustine, FL  ·  Active · $2,575,000
$2,575,000
List Price
3,999
Sq Ft
$644/sf
Price/Sq Ft
2 Tremerton Pl ⚓ Only Dock Comp
2 Tremerton Pl
St. Augustine, FL  ·  Sold Jan 2025
$2,100,000
Sale Price
2,150
Sq Ft
$977/sf
Price/Sq Ft
Photo not available
No Water View
124 Marine St
St. Augustine, FL  ·  Sold Apr 2026
$1,300,000
Sale Price
3,520
Sq Ft
$369/sf
Price/Sq Ft
Side-by-Side Comparison
Address Status Price Sq Ft $/Sq Ft Beds/Baths DOM Notes
174 Avenida Menendez SUBJECT Off Market $2,750,000 3,105 $886 4 / 4.5 Water View · Bayfront
71 Marine St Sold Apr 2025 $2,150,000 3,267 $658 3 / 4 268 Water View
57 Marine St Sold Apr 2025 $2,600,000 4,484 $580 4 / 5 198 Water View
53 Marine St Off Market $1,133,000 3,670 $309 3 / 3 Water View
178 Avenida Menendez Active $2,575,000 3,999 $644 6 / 5 503 Same Street
2 Tremerton Pl Sold Jan 2025 $2,100,000 2,150 $977 4 / 3 627 ⚓ Dock
124 Marine St Sold Apr 2026 $1,300,000 3,520 $369 3 / 3.5 70 No Water View
Historic Downtown · 1-Mile Radius

Market Trends

The broader St. Augustine market provides critical context for this negotiation — understanding where prices have been, how long homes are sitting, and what buyers are actually paying versus asking.

$438,000
Median Sale Price
Historic District · 12-mo trailing
$230/sf
Median $/Sq Ft
32084 zip · up 9.5% YoY
134 days
Avg Days on Market
Historic District · (86 days zip-wide)
+4%
YoY Price Change
Historic District · (-0.67% zip overall)
Median Sale Price — St. Johns County SFH (24 Months)
Jun 23
Jul 23
Aug 24
Sep 24
Oct 24
Nov 24
Dec 24
Jan 25
Feb 25
Mar 25
Apr 25
May 25
Jan 26
Feb 26
Mar 26
Inventory

~38 active listings within 1 mile of the Historic District. Inventory countywide has roughly doubled year-over-year. While luxury waterfront supply is thin, buyers have options — and 134-day average DOM in the Historic District confirms sellers aren't moving product quickly at wishful prices.

List-to-Sale Ratio

The zip-wide ratio sits at 96.7% — sellers concede about 3% off ask on average. But luxury waterfront comps tell a different story: 71 Marine sold 23% below its original list; 57 Marine sold 20% below. For a $2.75M bayfront property, the effective list-to-sale ratio is closer to 77–80%. Charles has significant negotiating room.

Waterfront Premium

Water-view homes in Historic Downtown command roughly $258/sqft more than comparable interior homes — a ~70% premium. The data: 124 Marine (no view) sold at $369/sqft; 71 Marine (water view) sold at $658/sqft. This premium is real, but it doesn't justify the subject's $886/sqft ask when the best recent water-view comps average $627/sqft.

Byron's Market Read

The Historic Downtown St. Augustine market is firmly in buyer's territory right now — inventory countywide has doubled year-over-year, the list-to-sale ratio sits at roughly 97% on average but collapses to 77–80% on luxury waterfront properties (as the comps show), and the average DOM in the Historic District runs 134 days versus 86 days for the broader 32084 zip. For a $2.75M bayfront property in a neighborhood where the most comparable recent sale (57 Marine, comparable size, water views, fully renovated) closed at $2.6M after 198 days and 20% off the original ask, Charles is entering with real leverage. Pricing has been essentially flat-to-slightly-down countywide since mid-2023, and luxury waterfront homes are simply not moving at wishful list prices — this is a market that rewards patience and disciplined negotiation.

Historic Downtown St. Augustine

The Neighborhood

America's oldest city — and what it means to own on the bayfront at 174 Avenida Menendez.

77
Walk Score
Very Walkable
80
Bike Score
Very Bikeable
0.7 mi
St. George Street
14 min walk
Steps Away
Matanzas Bay
Bayfront · 0.05 mi
Nearby Attractions & Amenities
Matanzas Bay / Seawall
0.05 mi · Steps from the front door · Direct bayfront access
St. Augustine Municipal Marina
0.2 mi · ~5 min walk · 111 Avenida Menendez — same street
Bridge of Lions
0.4 mi · ~8 min walk · Visible from the second-floor lanai
Flagler College
0.6 mi · ~12 min walk · Ponce de León Hotel, 1888
Lightner Museum
0.6 mi · ~12 min walk · Former Alcazar Hotel, 1888
St. George Street
0.7 mi · ~14 min walk · Historic pedestrian shopping district
Columbia Restaurant
0.8 mi · ~16 min walk · St. Augustine's oldest restaurant
Castillo de San Marcos
1.1 mi · ~22 min walk · 7 min bike · National Monument, 1695
St. Augustine Beach & Anastasia State Park
~3.4 mi beach · ~2.1 mi park · 20 min bike via Bridge of Lions · 11 min bike to park
🏛
National Historic Landmark District

St. Augustine's Historic District is one of the most intact colonial townscapes in the United States. Founded in 1565 by Pedro Menéndez de Avilés — making it the oldest continuously occupied European settlement in America — properties here carry prestige, consistent tourism-driven demand, and long-term scarcity value. There will only ever be so many addresses in America's oldest city.

Your Buyer's Agent

Why Byron Garber at MaxRev

What Charles Mobus gets when Byron represents him in this purchase.

01
Historic Downtown Expertise

Deep knowledge of the St. Augustine historic core — comps, quirks, flood zones, HP-1 restrictions, and what drives value on the bayfront. Byron knows this market from the street level up.

02
Buyer Representation at No Cost

Byron's buyer representation fee is negotiated into the transaction — Charles pays nothing out of pocket to have a full-time advocate in his corner from first showing to closing table.

03
Negotiation & Offer Strategy

Data-driven offer positioning based on real comps. Byron knows when to push, when to hold, and how to structure terms that win without overpaying — exactly what this CMA was built to support.

04
Inspection & Due Diligence

Trusted inspector network, contractor relationships, and a systematic due diligence process — so nothing surprises Charles after closing. Historic properties deserve extra scrutiny, and we give it.

05
Full Transaction Management

From accepted offer to keys in hand — Byron manages deadlines, coordinates with title, lender, and inspectors so Charles never has to chase anyone or wonder what happens next.

06
NE Florida Investor Network

Access to off-market opportunities and a network of local investors, contractors, and property managers — useful whether Charles is buying a primary residence or an investment in America's oldest city.

A Personal Commitment to Charles
"This CMA was built specifically for you — every comp researched, every market trend verified, every attraction measured. My job is to make sure you have the full picture before you make one of the most significant purchases of your life. I'm ready when you are."
— Byron Garber, MaxRev  ·  Serving all of Northeast Florida
Call or Text
(904) 392-6739
Email
byron@neflproperties.com
Brokerage
MaxRev · NE Florida